Breaking the barriers of personal taste.
There’s a little saying that goes “you’re your own worst enemy”. Being a designer, this couldn’t be anymore true.
I have designed hundreds of logos for a variety of clients, all meeting their objectives and needs, and providing a strong visual representation of who they are.
However, I have always struggled to create a brand for myself that best resembles me. Years of sketching ideas and never really being satisfied with any.
With experience though, comes new and developed processes. A different way of approaching things when challenged.
Rather than looking at the DG as two individual characters, that once upon-a-time in my view could only reflect eachother, I combined them as one.
The result; a symbol in it’s purist form, bold and contemporary yet simple and elegant.